Resume

Emphasis on video production and web development.

Core principles of graphic design, psychology, and visual presentation.

I attend local industry events to film and edit videos for various purposes like trainings, promotions, field tours, research, interviews, and outreach stories. I also handle tasks like managing a monthly blog, maintaining an editorial calendar, and overseeing our presence on social media platforms. Additionally, I'm in charge of coordinating and creating content for the UCCE office newsletter and annual report. I keep an eye on trends to plan future media strategies and analyze website and social media data to monitor performance. Plus, I build and update program websites using the SiteBuilder (CMS) system. Distinctions: I serve on the board of UC ANR's Staff Assembly and a state-level communications network.

In a temporary role, I collaborated closely with the CEO to develop marketing strategies for the annual benefit auction and telethon, which aimed to support after-school STEM and art programs in the Coronado school district. My responsibilities included creating graphics and copy for web banners, newsletters, signage, and print materials. Additionally, I updated social media accounts, improved photos for web and advertisements, coordinated email campaigns, managed website updates, and handled various administrative tasks as required.

Worked closely with the Executive Director to devise strategies for identifying prospective student profiles, crafting ad campaigns, marketing funnels, and content aimed at boosting quarterly attendance quotas. Designed custom landing pages and data collection forms using HubSpot. Oversaw website and social media management. Produced graphics for print and trade publications. Developed short educational videos for YouTube. Coordinated quarterly open house events and collaborated with the Student Registrar to update the annual course catalog.